Alongside my artistic career, I freelance as a copywriter, creative director, and brand strategist. I work with clients ranging from leading companies to tech startups to brand/marketing agencies, transforming corporate word salad into sharp, compelling narratives that elevate brands and align with strategic goals.
Clients
- ilovecreatives
- Scout Lab
- Koto Studio
- Tinder
- Red Antler
- Klarna
- The Walker Art Center
- Ready Set Rocket
- Neutrogena
- Company Policy
- Any Studios
- Lloyd&Co
- Canvas8
- Curology
- SSENSE
- Goop
- (and more)
Services
Copywriting
- Website & UX copywriting
- Digital marketing (including SEO & e-commerce)
- Ad campaign concepts
- Branded content & editorial copy
- Content marketing
- Thought leadership
- Case studies
Branding
- Brand strategy & positioning
- Brand identity development
- Tone of voice guidelines
- Brand narrative & storytelling framework
- Consumer insights
- Cultural research
- Messaging framework & brand pillars
- Audience segmentation & persona development
- Creative consulting & strategic direction
Creative direction
- Campaign concept development
- Visual & brand narrative direction (including moodboards)
- Leading cross-disciplinary creative projects (copy, design, strategy, production)
- Directing brand identity & marketing initiatives
- Overseeing art direction & visual concepting
- UX & web content strategy in collaboration with product & design teams
- Developing creative strategies for brands & campaigns
Editorial direction
- Concepting, writing & editing long-form features, interviews & essays
- Overseeing content strategy & execution for publications and digital platforms
- Leading editorial vision for branded content & storytelling initiatives
- Ensuring consistency in tone, style & voice across all content
UX & web
- UX & website copywriting
- Wireframing & content architecture in Figma
Contact
View work samples on my WorkingNotWorking profile.
Contact me for examples of my work behind-the-scenes (strategy, brand identity, etc.).
Contact me for examples of my work behind-the-scenes (strategy, brand identity, etc.).